SDSU ZIP Launchpad
Application Data Analysis
I had the opportunity to dive deep into data storytelling through an analysis of the Spring 2025 ZIP Launchpad applicant cycle. I pulled application data directly from our internal platforms, cleaned and organized it for clarity, and conducted a detailed analysis to uncover trends in applicant demographics, student organization involvement, and marketing effectiveness. I also conducted a comparative review of the 2025 data against application trends from 2024, which helped highlight shifts in engagement and areas of significant growth. These insights, such as the rise in underclassman participation and the strong link between office hour attendance and application success, were then presented to senior leadership to inform recruitment and outreach strategies. Collaborating closely with program leaders, I translated the findings into actionable recommendations designed to expand access, refine messaging, and build stronger connections with future applicants.
Weekly Marketing Reports
I created and presented weekly marketing updates for the ZIP Launchpad, offering a clear snapshot of what was working, what needed attention, and where to focus next. Each presentation pulled in data from social media, event engagement, class presentations, and referral sources to track performance against our goals. By highlighting trends, identifying underperforming channels, and recommending real-time adjustments, I helped the team stay aligned and responsive. These weekly decks became a key touchpoint for driving strategy, testing new ideas, and ensuring that our outreach remained targeted, data-informed, and impactful.
ZIP Launchpad Instagram
I contributed to ZIP Launchpad’s Instagram marketing efforts during the Spring 2025 cycle, including helping to run targeted Instagram ads alongside organic content. These efforts contributed to a 450% increase in reach, a 1.1K% jump in link clicks, and over 226,000 total views between January and early May. Content interactions also doubled year over year, exceeding 4,000. By supporting weekly performance tracking and assisting in the optimization of ad targeting and creative strategy, I helped the team boost engagement, increase awareness, and drive more applicants to the program.